“It was extremely important for us to ensure that the most iconic image of Lara Croft in the campaign, the front of box, would be the one to epitomize her origins story,” said Brian Horton, Tomb Raider Art Director. “We wanted to show a Lara who is brave and equipped to face dangers, yet who is aware and conscious of the task ahead. This is the moment where it dawns on her that she is destined to become the hero of her own story, and a Tomb Raider.”

Tomb Raider launches worldwide March 5, 2013 for the Xbox 360, PlayStation 3, and PC.